From the Book - First edition.
Why you should read this book
What's in this book and how to use it
pt. 1. How to swim with sharks
Make it easy on the other person
pt. 2. Titles, teasers, and trailers
The myth of the elevator pitch
The title creation word grid
Teasers for all occasions
pt. 3. Getting in the room
The only networking principle that means anything
The best networking events
Discover more good people to know
Nurture your inner circle
The five stages of a meeting
Before you go into the room
100 percent outward focus
How to ask great questions
How to get out of the room
Before you go into the next room
Interruptions, mistakes, and catastrophes
Read this chapter when you get stuck.
