From the Book - [Second] American edition.
How companies work: Business ownership ; Start-ups ; Buying and selling business ; Who's who ; Corporate structure ; Human resources
How finance works: Financial reporting ; Financial accounting ; management accounting ; Measuring performance ; Raising financing
How sales and marketing works: marketing mix ; Marketing approaches ; Outbound marketing ; Inbound marketing ; Business development ; information management
How operations and production work: Manufacturing and production ; Management ; Product ; Control ; Supply chain.
